Many netizens saw the waterproof advertisement of Apple 12 in the opening screen of Weibo. The ad lasts about 3s. In the picture, a man is soaked from the head by the heavy rain, still holding an iPhone 12 calmly. Then, a line of words was slowly typed on the screen, "It is splash and water resistant. Don't worry, there is an iPhone."
Obviously, Apple's ingenious advertising has successfully caught the eyes of consumers, and there are different opinions on the Internet:
Some netizens believe that this is a false advertisement that exaggerates the product characteristics, and Apple is once again testing the edge of illegality;
Some netizens thought that the advertisement was unexpected and the effect of the advertisement was very funny.
Although the reviews are mixed, what is certain is that Apple, nicknamed the "advertising company", has always been able to empower its products with many excellent advertisements.
1. Simple, rude and funny
Many netizens said after seeing this advertisement that they were "booming with laughter" and "very innovative, which made people remember it all at once."
It has to be said that it is not easy for consumers to remember an advertisement in just a few seconds. After all, users have long been accustomed to open-screen advertisements that they can see every time they open the app, and the duration of open-screen advertisements is generally controlled within 5 seconds, which is easy to forget.
In such a short period of time, to let consumers know what the brand is, what the product is, what the content of the advertisement is, and what the focus of publicity is, it requires the brand to output key information in a high-density and selective manner, and at the same time, the advertisement cannot fall on the conventional.