Jun 21, 2022
In Welcome to the Tech Forum
Company A has developed a number of product lines to meet the needs of users in different scenarios, including mini programs, APPs and websites. At the same time, offline contact users through various channels to mine user needs, and the obtained information is returned to job function email list the company's CRM system. Finally, we found that company A has job function email list obtained a large amount of user behavior information from multiple touch points, but there is a problem. The system is relatively isolated. The same user is job function email list identified by an independent ID in different systems. During data analysis and decision-making, the portrait of each user is one-sided, and only the portrait in the isolated domain. User behavior is broken because the same user is identified with different IDs when operating between different systems. At the same job function email list time, the overall user statistics of the enterprise are also inaccurate. The proposal of mapping is to solve the problem mentioned in this case. ID Mapping is to associate users, so that a real user in the job function email list physical world also uses a unified ID for association in the Internet world. Regarding the realization of ID mapping, we can divide it into two steps. The first step is the identification of ID, and the second job function email list step is the association of ID. 1. ID identification How to identify a user can be divided into two scenarios, the first is when the user is anonymous, and the second is when the user is logged in.