Oct 02, 2022
In Welcome to the Tech Forum
Over 90% of B2B enterprise marketers use content marketing. The value of content marketing is easy to see. But, not every company utilizes their content marketing for their B2B sales team. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team. This allows them to focus on closing more deals and working more efficiently. Yet, a large percentage of B2B enterprise companies have not adopted this application. Before we go over how content marketing can benefit your sales team, let’s quickly go over what content marketing even is. What is Content Marketing? You probably hear your marketing team talking about content this and content that, but as a salesperson, you may not be familiar with what content marketing is. And, to use content marketing in your sales strategy, you should understand the basics. Essentially, content marketing is the process of creating, editing, and Phone Number Database distributing images, blog articles, videos, and more online. If you scroll through a company’s LinkedIn page, you’ll see various types of content that they have posted. Every type of content has a different purpose and targeted at a specific audience. 1. Don’t Leave Me Hanging We have all seen our sales team in action or heard them on calls. They all face similar objections over and over again. And are always on the hunt for a new way to approach leads. Now it is time for the marketing department to help the sales team through the creation of content. This way, your sales team can link your clients to this content, and other articles like it, to validate their response. Customers will see these articles written by your team and know that you genuinely see their concerns and are working towards addressing them. This act will build trust between you and the customer as well as speed up the sales cycle by putting their objections to rest sooner.