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shahadat02a
Apr 04, 2022
In Welcome to the Tech Forum
For technology services companies, automation tools and the inclusion of AI in products and platforms make this a time of tremendous opportunities and increasingly complex challenges. As the market becomes more hyper-competitive than ever, effective IT marketing becomes absolutely essential. But what are the most pressing challenges for technology services companies, and what initiatives are they prioritizing moving forward? Hinge's ongoing High buy email list Growth Study tracks these trends and identifies the scalable strategies and tactics favored by high-growth technology companies over their slower-growth peers. Download the 2018 High Growth Study. Technology Services Edition Consider, for example, the top five market threats cited by technology services companies. Compared to results from other professional services industries, increased competition from incumbents and new entrants is a shared perceived threat. This will become more and more of a challenge as more and more competitors buy email list enter the technology market to compete for a limited number of buyers. However, there is one major difference between technology services and other industries: the two-way impact that automation and AI highlight. On the one hand, these innovations help businesses bring new and better offerings to market that can be delivered faster/better/cheaper than ever before. On the other hand, the very innovations that help propel old companies also make it easier for newcomers to enter the market, who can or claim to match the offerings of more mature companies - hence the downward pressure on price as the market fills buy email list up and feels, at least to the buyer, more commoditized. 6 Essential IT Marketing Strategies How do technology services companies deal with these threats and create competitive advantage? We find that there are six key strategies that can help a business win:Research By researching your market,
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