Jul 31, 2022
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If you have offices or stores in multiple locations, there’s usually no need to repeat the entire process above for each location. You just need to feature the locations on your website. If you only have a few locations, the easiest solution is to list them all on your contact page. That’s what this local sandwich shop does: Google then ranks their homepage for relevant explicit local searches. If you prefer, you can create landing pages for each physical location. That’s what this accountant does: If we plug their site into Ahrefs’ Site Explorer, we see in that Google ranks their local landing pages for relevant explicit local searches: What about keywords for blog posts? Given that local businesses only cover their local area, you’re not usually going to be able to write and rank blog posts in Google that actually send much business your way. For example, let’s say you’re a plumber… If you search for “plumber” in Keywords Explorer and check the Questions report, you see plenty of things your customers might be searching for, like: how much does a plumber cost to fit a bathroom how to find a plumber you can trust how much does an emergency plumber cost The problem is that these searches rarely have local intent. So even if you managed to rank for them, 99% of the visitors you attract won’t be in your local area—and will never become customers. Does this mean you shouldn’t write keyword-focused content for your local business blog? The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Not necessarily. Keywords are really just a proxy for what people are searching for. If lots of people are searching for “how much does a plumber cost to fit a bathroom,” it’s clear that this is something potential customers might want to know. So you might want to write a blog post about that topic for website visitors that arrive through other means. How to track local keyword rankings With local keyword research in the bag and your pages built, you’ll need a way to track your local keyword rankings. Here’s how to do that using Ahrefs’ Rank Tracker: Go to your project Click “+ Add keywords” Choose your country from the dropdown Start typing your locale (city/state/zip) in the text field Choose a locale from the dropdown Add your keywords Final thoughts Local keyword research is quite straightforward. But remember, this is only one aspect of local SEO. You should also create and optimize your Google My Business profile, build local citations, optimize your pages, get reviews, and much more.