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sihab seo
Jul 28, 2022
In Welcome to the Tech Forum
No matter which affiliate niche you’re in, the business landscape, product development, and prices are constantly evolving. And you should reflect that in your content as well because some product recommendations can get outdated quite fast. The ratio of updated vs. newly whatsapp number list published Wirecutter reviews is almost 5:1 in the past 12 months: Content Explorer search results; drop-down shows no. of published and republished pages, respectively Screenshot from Ahrefs’ Content Explorer. This didn’t surprise me. The more you cover a certain niche, the more often you’ll come back to republish older content. Wirecutter is already a big authority across many niches, so keeping those pieces up to date can bring quicker and more valuable results as compared to creating new ones. It also doesn’t require as much effort. I dived deeper into the data and looked at year-over-year (YoY) organic traffic differences of Wirecutter reviews that were first published before May 9, 2021, and updated within a year from this date. Here’s what I found: recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Data sheet showing YoY comparison of estimated monthly organic traffic for Wirecutter reviews YoY comparison of estimated monthly organic traffic on May 9, 2021, vs. May 9, 2022. That’s almost 2.8 million more traffic YoY for updated reviews alone. Of course, some of those reviews might have ranked better or retained traffic even without updates, and some could have started ranking worse than before. But overall, the benefit of republishing is clear. Updating older content is apparently so important for Wirecutter that it’s even hiring writers whose main purpose is to keep articles within their niche up to date: Example of Wirecutter job post seeking Updates Writer Taken from Wirecutter’s job post. Last but not least, I really like how Wirecutter even keeps the prices up to date and tells you how they’ve changed since the review was first published: Note below "price box" updating user on the previous price of the mattress Learn more: Republishing Content: How to Update Old Blog Posts for SEO
Keep your content up to date content media
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