Apr 02, 2022
In Welcome to the Tech Forum
The underlying idea is that these channels Whatsapp Mobile Number List are relatively easy to measure and directly link back to conversions such as a purchase. The undervaluation of digital branding channels is often caused by a lack of knowledge of the possibilities and measurability. Branding remains an intangible concept for many Whatsapp Mobile Number List marketers. Until the arrival of data.Data offers the possibility to reach your target group very efficiently with the digital branding channels, to activate it and to make the results more transparent. Yes, you read that right: branding & results. The focus of this article is on the application of data Whatsapp Mobile Number List within the following 4 phases of your branding campaigns. Audience Insights Audience targeting Whatsapp Mobile Number List Dynamic creations Result Analysis & Attribution Data Driven Branding Model The above stages are central to the Data Driven Branding model, which I introduce in this article. By putting data at the center of your digital branding strategy, you are able to reach your relevant Whatsapp Mobile Number List target group in a more targeted way and to measure the results. Hopefully this also helps you to get more out of your digital marketing strategy.Now that you have a good understanding of your target audience, it's time to start looking for data to actually reach this audience within your campaigns. A world of data possibilities is open to you for this. In addition to Google itself, many websites and companies Whatsapp Mobile Number List offer data sources to link to your advertisements. Think of specific website pages, but also Whatsapp Mobile Number List data sources such as income, profession, search behavior or income. This makes it possible to reach very specific target groups on relevant websites. This also applies to programs if you want more focus on, for example, video or digital radio. Think of video ads on Whatsapp Mobile Number List Broadcast Missed programs or digital radio ads on SlamFM or Veronica. Data driven targeting Data-driven targeting For the sake of convenience, in this article I focus on targeting the available data sources within Google. The advantage of this is that you can select all insights from your Google Whatsapp Mobile Number List Analytics account as targeting options within your display, video and sometimes even audio campaigns.